Welcome to HEM Services

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  • SEO vs AEO: Whatโ€™s the Difference โ€” and Why Does It Matter in 2025?

    SEO vs AEO? We all know SEO! Itโ€™s been the digital marketerโ€™s and business ownersโ€™ focus for years โ€” the go-to strategy for getting your website noticed online.But thereโ€™s another term starting to pop up more and more: AEO.So what exactly is AEO, and how does it differ from SEO? More importantly, why should you…

  • Social Media Marketing

    Social Media Engagement is Key Itโ€™s tempting to treat social media as a digital noticeboard, posting announcements, promotions, and the occasional update. While those elements have their place, social mediaโ€™s real power lies in its interactive nature. Customers arenโ€™t just scrolling for information; theyโ€™re looking for connection. Responding to comments, answering questions, and participating in…

  • The Importance of Local SEO

    Even with a physical shop, customers will start their journey to your door online! It is so important that you are visible, remain relevant and have a strategy in place for sustainable growth, to ensure your business outranks your competitors! Don’t worry – I can help!