Welcome to HEM Services

Author: Helen


  • SEO vs AEO: What’s the Difference — and Why Does It Matter in 2025?

    SEO vs AEO? We all know SEO! It’s been the digital marketer’s and business owners’ focus for years — the go-to strategy for getting your website noticed online.But there’s another term starting to pop up more and more: AEO.So what exactly is AEO, and how does it differ from SEO? More importantly, why should you…

  • Social Media Marketing

    Social Media Engagement is Key It’s tempting to treat social media as a digital noticeboard, posting announcements, promotions, and the occasional update. While those elements have their place, social media’s real power lies in its interactive nature. Customers aren’t just scrolling for information; they’re looking for connection. Responding to comments, answering questions, and participating in…

  • The Importance of Local SEO

    Even with a physical shop, customers will start their journey to your door online! It is so important that you are visible, remain relevant and have a strategy in place for sustainable growth, to ensure your business outranks your competitors! Don’t worry – I can help!