SEO vs AEO? We all know SEO! It’s been the digital marketer’s and business owners’ focus for years — the go-to strategy for getting your website noticed online.
But there’s another term starting to pop up more and more: AEO.
So what exactly is AEO, and how does it differ from SEO? More importantly, why should you care?
Let’s break it down.
What is SEO (Search Engine Optimisation)?
Search Engine Optimisation (SEO) is all about making your website more visible in search engine results. Whether it’s Google, Bing, or another platform, the aim is to rank higher and drive more organic traffic to your site.
To do that, you typically focus on things like:
• Keyword research
• On-page content optimisation
• Backlinks and domain authority
• Technical SEO (site speed, mobile-friendliness, etc.)
It’s the long-game strategy, and when done right, it can bring consistent traffic to your website.
What is AEO (Answer Engine Optimisation)?
Answer Engine Optimisation (AEO) is a newer concept that’s gaining traction as search behaviour changes — especially with the rise of AI-driven tools, voice search, and featured snippets.
AEO is all about getting your content chosen as the best answer to a user’s query. This could be through:
• Voice assistants like Alexa, Siri, or Google Assistant
• AI tools like ChatGPT
• Google’s SGE (Search Generative Experience)
• Featured snippets and instant answers in search results
It’s not just about being found — it’s about being the answer.
Key Differences Between SEO and AEO
While the two are closely related, there are some important distinctions:
SEO AEO
Main Goal Visibility in search rankings Providing the best direct answer
Content Style Long-form, keyword-rich Concise, structured, easy-to-digest
Best For Traditional search engines Voice search, AI tools, snippets
Tactics Keywords, backlinks, on-page SEO Schema markup, structured data, FAQs
In short: SEO helps you get seen — AEO helps you get selected.
Why AEO Matters More Than Ever in 2025
As AI tools and voice assistants become more mainstream, users are no longer browsing endless pages of search results. They want answers — fast, accurate, and straight to the point.
Search is evolving into something more conversational. People ask questions the same way they’d speak to a real person — and your content needs to respond accordingly.
If you’re not already thinking about how your content serves these new formats, you’re missing a growing part of the digital audience.
What Should You Be Doing Now?
To stay ahead of the curve, it’s time to rethink your content strategy. Here’s how to start blending AEO into your SEO approach:
• Structure content with clear questions and answers (FAQs, how-tos, bullet points)
• Use schema markup to help search engines understand your content
• Optimise for featured snippets by answering common queries directly
• Think conversationally — match the tone people use when asking voice-based or AI-driven questions
• Balance long-form content with structured, scannable info so you cater to both types of searchers
Final Thoughts
SEO isn’t going anywhere — you still need to continue with the same strategies we’ve been using for years, but AEO is becoming just as essential. As search continues to evolve, those who adapt early will have the edge.
So, the big question: Are you just optimising for search engines… or are you also optimising for answers?
Get in touch – I’d love to hear how you’re adding AEO into your SEO strategy!
Leave a Reply